![]() Based on their social media figures and the brands they collaborate with, the list is ranked from the most to least influential. See below for Jing Daily’s list of the top international Chinese influencers you should follow, chosen by a collection of luxury brands and overseas fashion professionals. This leads the stars to act as unofficial advisors for these global brands, guiding them to understand an increasingly collective millennial mindset. International influencers are often some of the most useful key opinion leaders for luxury fashion houses, due to their popularity with fans in both the east and west. Compared to local online influencers, these stars have to appease a following who operate in every timezone, juggling likes, tags and shares with an international audience at the tap of a touchscreen – in Chinese and English. This new breed of influencers spend lengthy periods of time in both China and abroad, and have developed a considerable following of global fans on both Weibo and Instagram. They are not bound by geographical marks like Beijing or New York – they own the best of both. They use VPNs to chat to friends on Facebook, and editing app Meitu to add cute cartoon filters to their selfies. They lip sync to both Kanye West and Kris Wu, while checking out the singers’ latest viral videos on both Douyin and Instagram. ![]() These influencers may be sipping a Starbucks in the morning before taking an afternoon tea break at Chinese cafe chain Luckin. Perhaps once the study-abroad student you sat next to at college, now a globe-trotting mini-celeb, China’s latest cohort of online stars are where two worlds collide.
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